Daniela Retelny is the Director of Product at B12, a technology startup in New York City. Prior to B12, Daniela completed her Ph.D. in Management Science & Engineering at Stanford University where she was a Stanford Interdisciplinary Graduate Fellow and a member of the Stanford HCI Group and the Center for Work, Technology and Organization. At Stanford, Daniela's research focused on the design and appropriation of computational systems and coordination approaches for interdependent expert crowd work and globally distributed teams and organizations. Her dissertation on Flash Teams and Flash Organizations introduced computational approaches and organizational structures for on-demand expert crowd work. Daniela graduated from Cornell University with a B.S. with honors in Information Science. In the past, Daniela has also worked at Facebook, Wellcoin, IBM, SONY BMG.