DANIELA RETELNY

Human-Computer Interaction, Mobile Technology, Mobile Health, Organization Technologies, Persuasive Technology, Health Communication, Collaboration Technologies, Learning Technologies, Digital Games

Stanford University, Stanford, CA
Ph.D. Student, Management Science and Engineering (09/2011-present)
Center for Work Technology and Organization
Advisor: Pamela Hinds

Cornell University, Ithaca, NY
Bachelor of Science, Information Science (May 2011)
Magna Cum Laude with a distinction in research. Major/GPA: 3.90/3.84
Honors thesis title: "'I Ate Breakfast For My Pet': Using Virtual Pets and Mobile Phones to Motivate Adolescents to Eat a Healthy Breakfast"
Advisor: Professor Geri Gay

John Cabot University, Rome, Italy
Study Abroad Visiting Student (Spring 2010), GPA: 3.88

Kleiner Perkins, Mayfield and Sequoia Capital Graduate Fellowship, 2011-2012
Stanford University, School of Engineering

Magna Cum Laude with a Distinction in Research, 2011
Cornell University, College of Agriculture & Life Sciences

CALS Research Honors, 2011
Cornell University, College of Agriculture & Life Sciences

CALS Academic Excellence Award, 2011
Cornell University, College of Agriculture & Life Sciences

Richard A. Church '64 Senior Service Award, 2011
Cornell University, College of Agriculture & Life Sciences

Outstanding Undergraduate Researcher, Honorable Mention, 2011-2012
Computing Research Association, sponsored by Microsoft

Dean's List, 2008-2011
Cornell University, College of Agriculture & Life Sciences

Mortar Board Senior Honor Society, 2010-2011
Der Hexenkreis Chapter, Cornell University

Ho-Nun-De-Kah Honor Society, 2010-2011
Cornell University, College of Agriculture & Life Sciences

Golden Key International Honor Society, 2010-2011
Cornell University Chapter

Louis Stokes Alliance for Minority Participation Scholar, 2009-2011
Cornell University, Department of Engineering

Center for Work, Technology and Organization, Stanford University
PhD Student and Research Assistant, 09/2011-present
Advisor: Professor Pamela Hinds

• Conduct research with a focus on collaboration technologies and cross-cultural design. More specifically, I am studying how communication and collaboration technologies are appropriated in distributed teams across national and organizational boundaries, what obstacles users and organizations face and ultimately how we can better design these tools to better suit user needs.

Interaction Design Lab (HCI Group), Cornell University
Researcb Assistant, 09/2008-08/2011
Advisor: Professor Geri Gay

• Assisted in the development of two mobile phone health games based on Dr. Brian Wansink's Mindless Eating research. The games were designed to conduct research into the mechanisms of mobile and social persuasion in the context of improving health
• Helped create and lead a study on VERA, a mobile health application we designed to enhance user awareness of health behaviors and reinforce positive attitudes about health.
• Contribute to other projects in the lab, attend weekly lab meetings, collaborate with faculty and graduate students
• Co-authored various publications and co-presented at conferences and research gatherings

Media Effects Lab, Cornell University
Research Assistant, 01/2009-12/2009
Advisor: Professor Sahara Byrne

• Ran two mobile phone-based health games in conjunction with the Interaction Design Lab
• Programmed 70 iPhones with the game and experiment settings, managed the experiment, rated and sent feedback on all of the food images, helped collect pre and post test measures and assisted with interpreting the statistical results.

Nutritional Sciences Research Group, Cornell University
Research Assistant, 09/2008-09/2010
Advisor: Professor David Levitsky

• Read, reviewed and contributed to academic journal articles
• Met weekly to review and discuss nutrition topics and past research studies

Social Media Lab, Cornell University
Research Assistant, 01/2008-05/2008
Advisor: Professor Jeffrey Hancock

• Assisted with data analysis for a research project analyzing the language used by prisoners

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Geri Gay, Spring 2011
Mobile Social Networks (INFO/COMM 6940)

• Co-created a seminar with Professor Geri Gay that examines current themes and readings in topics that relate to mobile social networks
• Wrote the syllabus, graded assignments, led discussions and managed the seminar

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Jeremy Birnholtz, Fall 2010
Communication and Technology (INFO/COMM 2450)

• Updated course communication system and further integrated the social network and content management systems used the previous year
• Assisted students with course material, wrote test questions, graded assignments and exams

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Jeffrey Hancock, Fall 2009
Communication and Technology (INFO/COMM 2450)

• Redesigned the course communication system by integrating the use of social networking tools, including Ning and Twitter
• Assisted students with course material, wrote test questions, graded assignments and exams

Refereed journal articles
J.P. Pollak, Geri Gay, Sahara Byrne, Emily Wagner, Daniela Retelny, Lee Humphreys. It's Time To Eat! Using Mobile Games to Promote Healthy Eating. IEEE Pervasive Computing, 9, 3, 2010.

Sahara Byrne, Geri Gay, J.P. Pollak, Daniela Retelny, Amy Gonzales, Theodore Lee, Brian Wansink. (forthcoming 2012). Caring for mobile phone based avatars can influence youth eating behaviors. Journal of Children and Media.

Refereed conference papers
Eric P.S Baumer, Sherri Katz, Jill Freeman, Phil Adams, Amy Gonzales, J.P Pollak, Daniela Retelny, Geri Gay. Prescriptive Persuasion and Open-Ended Social Awareness: Expanding the Design Space of Mobile Health. Accepted to CSCW 2012 [Nominated for Best Paper Award]
Refereed extended abstracts and workshop papers
J.P. Pollak, Amy Gonzales, Daniela Retelny, Geri Gay. Mobile Phone-based Examination of Emotions and Health-related behaviors To be presented at The 2011 Annual Conference International Communication Association (ICA) Pre-Conference: Seamlessly Mobile?: Mobile Communication @ a Crossroads. Boston, MA, 2011.

Amy Gonzales, J.P. Pollak, Daniela Retelny, Eric P. S. Baumer, Geri Gay. A Mobile Application for Improving Health Attitudes: Being Social Matters. To be presented at CHI 2011 Workshop on Personal Informatics & HCI: Design, Theory, & Social Implications. Vancouver, BC. 2011.

Refereed presentations
Sahara Byrne, Geri Gay, J.P. Pollak, Daniela Retelny, Amy Gonzales, Brian Wansink. "When I Eat So Bad, My Pet Looks So Sad": An Initial Test of the Persuasive Effect of Feedback From a Mobile Phone Virtual Pet on Adolescent Breakfast Intake, paper presented at The 2010 Annual Conference International Communication Association (ICA), Singapore, 2010.

J.P. Pollak, Geri Gay, Daniela Retelny. Mindless Eating Challenge. Games For Health Conference. Boston, MA, May 2010.

Posters
Daniela Retelny, Jeremy Birnholtz, Jeff Hancock. Tweeting for Class: Using Social Media to Enable Student Co-Construction of Lectures. To be presented at CSCW 2012. Daniela Retelny, Vera Khovanskaya, J.P Pollak, Eric P.S Baumer, Geri Gay, et al. A Mobile Application for Improving Health Attitudes: Being Social Matters. Cornell University Research Board (CURB). Cornell University, Ithaca, NY, 2011. Poster.

Daniela Retelny, Vera Khovanskaya, J.P Pollak, Eric P.S Baumer, Geri Gay et al. A Mobile Application for Improving Health Attitudes: Being Social Matters. Boom 2011. Cornell University, Ithaca, NY, 2011. Poster. (Received the Yahoo! Student Research Award & Google's "Computing Everywhere" Award)

J.P. Pollak, Geri Gay, Daniela Retelny, Sahara Byrne, Brian Wansink. Mindless Eating Challenge: Can Caring For a Virtual Pet Lead to Better Eating Habits? BOOM 2010. Cornell University, Ithaca, NY, 2010. Poster.

Invited talks
J.P. Pollak, Geri Gay, Daniela Retelny. Mobile phones and Health: Can mobile phones be used to encourage healthy behaviors? Cornell University, Weill Medical Center, New York, NY, 24 September 2009.

Sullivan, John. "Cornell students show their technology chops at Bits On Our Mind expo." Ithaca Journal, March 13, 2011.

Lazarus, Melanie. "HG Interview: JP Pollak of Mindless Eating Challenge Mobile Health Game." HealthGAMERS, September 18, 2009.

Lazarus, Melanie. "Mobile Health Games- Cornell University Leads the Way." HealthGAMERS, September 15, 2009.

Spenard, Kendra. "Students Assist with Healthy Eating Study." The Oneida Daily Dispatch, July 19, 2009.

Welych, Maria. "Virtual Pets Encourage Canastota Students to Eat Healthy." Syracuse Post-Standard, June 8, 2009.

James, Rebecca. "Can a Virtual Pet Teach Kids?" Syracuse Post Standard, November 18, 2008.

Alexander, Leigh. "Grants Awarded For Inspiring Health Games Research." Kotaku, May 29, 2008.

Olsen, Stefanie. "Wii-habilitation, health games get $2 million study grant." CNET News Blog, May 29, 2008.

Stanford University Hasso Plattner Institute of Design, 08/2011
The d.school Experience: Adventures in Design Thinking, Stanford, CA

• Week-long workshop taught by Bernie Roth, Terry Winograd and Tina Seelig
• Introduction to the d.school’s methods of design thinking and an overview of relevant topics including entrepreneurial design for extreme affordability, cross-cultural design and creativity

Stanford University Persuasive Technology Lab, 08/2009
Peace Dot Seminar led by B.J Fogg, Stanford, CA

• Invited to attend a week long seminar on using technology and social media to promote peace and change behaviors.

International Business Machines Corporation, 06/2010-present
Digital Content StrategistNew York, NY

• Assisted with the digital content and editorial coverage for the Centennial
• Helped with the redesign of IBM's intranet and external website
• Analyzed data on the use of social media in the enterprise
• Attended a panel and participated in an interview for IBM's Global CEO Study
• Invited to a workshop aimed at increasing participation on IBM's World Community Grid
• Contributed to IBM's expertise location project
• Currently working part-time during school year

Cornell University, Department of Communication, 05/2011-07/2011
Website Developer, Ithaca, NY

• Designed, developed and continue to maintain a website using HTML, CSS and PHP for Professor Connie Yuan

International Business Machines Corporation, 06/2009-08/2009
IBM Corporate Intranet (w3) Specialist, New York, NY

• Helped manage the content featured on IBM's worldwide employee intranet (w3), following the intranet's design, accessibility and editorial standards to convey IBM's corporate strategy and values
• Wrote and edited "All IBM" stories, videos, podcasts and other multimedia which were featured on the homepages of all 380,000 IBM employees and on external websites.
• Designed and coded web pages using HTML, CSS, JavaScript and HCI principles
• Participated in weekly editorial calls, updated the global communication blog and worked on projects across teams including the Social Media team and the Greater IBM team
• Received three "IBM Thanks! Awards," which recognize out-of-the-ordinary business related assistance, innovative approaches, passion for the business, enthusiasm and dedication over time
• Guided employees on how to publish to the IBM intranet, troubleshoot problems and use Coremetrics to calculate statistics about intranet readership

Sony Music Entertainment, 05/2008-08/2008
Global Marketing Intern, New York, NY

• Intern to the Senior Vice President
• Developed marketing plans and managed projects for leading SONY BMG artists
• Wrote and distributed internationally weekly global reports
• Organized, cataloged and restructured corporate databases and worked with many programs used in the music industry including SAMIS, Digital Exchange and Music Charts

DR Computing and Consulting, 2003-present
Founder, Scarsdale, NY

• Founded consulting and tutoring company to assist clients with computer hardware and software issues, social media, programming, graphic design and managing databases
• Consult clients on social media strategies, research, innovation and technology
• Create websites, montages for special occasions, holiday cards, invitations, advertisements and videos

Mode Magazine, Spring 2009
Co-founder and Editor in Chief, Scarsdale, NY

• Created, designed, produced and released a magazine relevant to the health and lifestyle of a teenager
• Work included getting and designing ads, negotiating the printing, managing circulation, writing articles and deciding each page's layout and content

BUILD, 09/2011-present
Mentor to High School Students, Redwood City, CA

• Mentor students at Sequoia High School weekly and help them launch a small business

Cornell CALS Young Alumni Committee , 05/2011-present
Committee Member, Ithaca, NY

• Serve on a committee of recent graduates of the College of Agriculture and Life Sciences and help the alumni office develop social media strategies to engage young alumni and keep them connected to the university

Cornell Class Officer , 05/2011-present
Class of 2011 Officer, Ithaca, NY

• Work with a group of class leaders from the Class of 2011 to serve as a bridge between the university and our class

Information Science Student Association, 2007-2011
President (2010-2011), Academic Chair (2009-2010), Member, Ithaca, NY

• Lead the executive board and general body meetings, represent the Information Science undergraduates, build relationships with alumni and raise awareness of the major
• Communicate information between students and faculty in the Information Science Department
• Plan events including research panels with faculty and information sessions with graduate school admission directors
• Meet with established alumni and executives interested in the Information Science program

Cornell University Information Science Department , 03/2009-05/2011
Student Curriculum Representative, Ithaca, NY

• Elected to work with the Information Science department and Cornell administration on the Information Science degree requirements, make changes, and plan the future curriculum

Cornell University, Senior Class Campaign, 09/2010-05/2011
Co-Director of Web and Social Media, Ithaca, NY

• Elected to serve as an officer on the Senior Class Campaign Committee
• Responsible for implementing creative marketing initiatives using Facebook, Twitter and other technology platforms

Cornell University Duff Ball Planning Committee, 09/2010-05/2011
Director of Web and Social Media, Ithaca, NY

• Created a website for a large annual event at Cornell, which raises money for the United Way
• Managed the social media related to the event

Alpha Epsilon Phi, 2008-2011
Vice President (2009-2010), Pledge Class President, Cornell University

• Created a website for the sorority as an internal communication tool
• Managed sorority activities including planning events, communicating plans, assigning responsibilities, evaluating effectiveness and philanthropy

Ivy Council, 02/2009
Ivy Leadership Summit, Brown University

• Accepted from a competitive pool of 800 students to attend an Ivy League leadership conference at Brown University

Technical Skills: XHTML, CSS, PHP, Familiar with: MySQL, Java, JavaScript, Ajax

Software: Adobe Photoshop, Coremetrics, Microsoft Office, Lotus Notes, MAC OS, Windows

Other: Fluent in Spanish, Basic Italian